PML
Global
Shipping
Website redesign, brand positioning and digital experience for a global freight and logistics company.
Research & Strategy
We began by reviewing PML's existing digital presence, customer journeys and service positioning across global freight, warehousing and project logistics. Competitor benchmarking and stakeholder workshops helped define a clearer information architecture, stronger messaging hierarchy and a more confident visual direction that better reflected the company's international capabilities.
The strategy focused on simplifying complex logistics services into an experience that felt clear, trustworthy and easy to navigate. Content structure, service categorization and conversion pathways were refined to help visitors quickly understand PML's expertise while supporting long-term SEO performance and lead generation.
Website Design
18th May 2019
Design & Delivery
The interface was redesigned with a modern enterprise aesthetic, responsive layouts and scalable design components. Service pages, case studies, navigation systems and supporting visuals were crafted to communicate reliability while creating a consistent experience across desktop, tablet and mobile devices.
The final delivery brought together strategy, design and performance into a polished logistics platform built for future growth. Every interaction was optimized to strengthen credibility, improve usability and support meaningful business enquiries from customers across international markets.
(Client Review)
Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision
John Watson
Cházaro
(Project)
